Rebranding the Museum: Logo & Website Redesign
A focused exploration of visual identity and digital presence.
Despite its strong reputation, large-scale museums like SFMOMA often face challenges in wayfinding clarity, brand consistency, and digital-to-physical experience alignment.
This project investigates how rebranding can serve not only as a visual refresh, but as a tool to improve clarity, accessibility, and emotional connection for visitors.
Overview
Process
Results
