๐Ÿ“ท Hero โ€” Afterlight app with 3D blob objects on warm cream background Hero Image ยท 16:7

Afterlight

Melt your emotions โ€” an AR mobile app for anonymous emotional release, where feelings become physical objects you can throw away.

Role

Product Designer

Platform

iOS ยท AR

Tools

Figma ยท ARKit

Type

AR ยท App Design

The Question

How might we create a safe way for people to release emotions?

Not process them publicly. Not share them with others. Just release them โ€” privately, physically, completely.

Research

User research uncovered four consistent patterns in how people handle difficult emotions:

Emotional withholding is the default. More than half of participants chose not to share their emotional experiences โ€” not out of strength, but out of uncertainty.

Sharing feels risky, not valuable. "They wouldn't understand." "I don't see a clear benefit." The perceived cost outweighed the potential relief.

Distraction replaces processing. Scrolling, music, and work were the most common coping strategies โ€” avoidance dressed as self-care.

Relief is partial, not complete. Handling emotions alone offers temporary improvement โ€” but the feeling always returns.

๐Ÿ“ท Research patterns diagram โ€” 4 patterns with key insight callout Research Findings

Key Insight

Emotional withholding is not always about independence. It often reflects uncertainty about emotional safety and the value of sharing.

The solution doesn't need to be social. It needs to feel safe โ€” and complete.

Who It's For

๐Ÿ“ท Persona โ€” Lina Chen, 28, TikTok Creator, LA User Persona

"I know I'm doing well, so I feel like I shouldn't complain."

โ€” Lina Chen, 28 ยท TikTok Creator ยท 300K followers

Lina appears successful and positive online โ€” but privately, emotional pressure accumulates. She drafts messages about her feelings and deletes them. She avoids sharing to protect her public image. She needs an outlet that doesn't require anyone else to be involved.

The Solution

Afterlight is an anonymous AR emotional release experience. Users write or speak a short emotional message โ€” then watch it become a physical object in their space. They throw it away.

The act of physically discarding an emotion โ€” even in AR โ€” creates a sense of closure that writing alone doesn't. The body completes what the mind starts.

๐ŸŽฅ AR prototype video โ€” user writes emotion, blob appears in space, user throws it away AR Demo ยท Video

Why AR

Text alone keeps emotions abstract. AR makes them physical โ€” something you can see, hold, and release. The mobile phone makes this accessible anywhere, any time โ€” at 2am, in a bathroom, in a parked car.

Anonymous by design. No account needed. Nothing stored.

Design System

The visual language is intentionally soft โ€” warm cream backgrounds, organic 3D blob shapes, and rounded pill buttons. Fraunces for display text, Plus Jakarta Sans for body. The palette pairs peach and mint โ€” warm and calm, never clinical.

๐Ÿ“ท Style guide โ€” Afterlight typography, color palette, blob shapes Style Guide
๐Ÿ“ท 3D blob emotion objects โ€” pink, purple, green on cream background Emotion Objects ยท 3D Blobs

Screens

๐Ÿ“ท Onboarding / home screen Home ยท Screenshot
๐Ÿ“ท Emotion input โ€” write or speak your message, select emotion type Input ยท Screenshot
๐Ÿ“ท AR release โ€” blob appears in real space, ready to throw AR Release ยท Screenshot